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Why did Apple change the camera position on the iPhone 13?

Aesthetically, the iPhone 13 is similar to last year’s model — apart from one key element: the camera placement.

The iPhone 12 had vertically stacked lenses. On the iPhone 13, these are now diagonal. So, here’s the question we’re going to answer today: why?

In my mind, there are two key reasons Apple has changed the iPhone 13 lens placement — and you can split these into technical and marketing.

The technical reason for the diagonal camera layout on the iPhone 13

I’m beginning with this because I believe it’s the biggest reason for the design change.

Now, one of the new features introduced with the iPhone 13 and iPhone 13 mini is something called “sensor shift image optical stabilization.”

This appeared in the iPhone 12 Pro models last year and is effectively a mechanism that moves the lens to help you get steadier shots. Think of it as a counter to the slight movement your hands make while you’re taking a photograph.

When Apple announced the iPhone 13, they showed the sensor shift image optical stabilization in action: