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Primark to launch new website allowing Scots to find their favourite items

Primark will launch a new website next year which will allow customers to check which products are in store at their local branch.

The budget retailer currently provides customers with a preview of the latest products available to buy in the majority of stores.

Under new proposals, Primark hopes to provide a more customer-facing experience through its website following the success of its social media accounts.

But shoppers hoping to do get their favourite items online will have to wait, as the firm has not included plans for a home delivery service.

There is currently no plans in place for a home delivery service on its website

It was anticipated that Primark would announce such a feature on its website, especially during the months that branches were closed during lockdown.

Scots have been able to visit their favourite Primark shops since all non-essential retail was allowed to reopen in April this year.

In the firm’s trading review, they said: “We have grown our following across Primark’s social media channels to 24.5 million from 22 million at the end of the last financial year.

“Digital has a critical role to play as part of Primark’s marketing mix and we are now investing in a market-leading digital platform, a key component of which will be the launch of a new customer-facing Primark website early in the next calendar year.

“The improved functionality of the website will allow us to showcase a much larger proportion of the Primark range and provide to customers range availability by store.

“We are also strengthening our digital marketing capability to enable us to deliver more personalised content to customers.”

Primark said that sales reached £1.6bn in the third quarter of the financial year, which was “well ahead” of £600m posted at the same time last year.

The fashion retailer has 376 stores across Europe, which includes 189 branches in the UK.

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