Wimbledon would not be Wimbledon without strawberries and cream – this year is no different, despite reduced capacity crowds.
Often washed down with a glass of Pimm’s or even champagne, tennis fans at SW19 and many around the country just can’t get enough of the tasty dessert at this time of year.
At the All-England club, vast amounts of strawberries will be covered in lashings of indulgent cream.
Wimbledon is the pinnacle of British tennis and this iconic snack is simply synonymous with the summer tennis grand-slam.
From celebs to passionate fans, everyone loves to get involved as the action unfolds on the court.
The huge amounts of strawberries and cream used at Wimbledon
This year, with capacity cut in half, roughly 250,000 tennis fans will miss out on one of Britain’s favourite summer events.
One consequence of that is the knock-on effect in terms of revenue and sales with Wimbledon facing almost a quarter of a million pounds in lost revenue from strawberries and cream sales.
The sheer weight of strawberries delivered to Wimbledon each year is ten times heavier than every single Slazenger tennis ball used throughout the entire event, combined.
There’s 7,000 litres of cream that’s needed to finish off this iconic dish. Each year, there’s enough to fill the Wimbledon Men’s trophy to the brim more than 538 times.
In 2019, 191,930 portions were sold for £2.50 each, and to ensure exactly 10 berries are included in each portion, the event requires almost 2 million strawberries to meet public demand.
How did the trend of strawberries and cream at Wimbledon begin?
The origins of this tradition are somewhat unclear.
There doesn’t appear to be a particular historical affiliation but over the years, the combination of the indulgent treat and the tennis has become an icon in itself and an essential aspect of the Wimbledon experience.
Back in 2015, Jonny Perkins – Head of PR at the All England Club told CNN, “It was probably two things, firstly strawberries were in season at the time the tournament was played and in Victorian England they had become a fashionable thing to eat.”
“They were part of afternoon tea, which had become a ritual, and that took root at Wimbledon.”
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