JD Sports buys 80% stake in Spanish sports retailer Deporvillage

JD Sports buys 80% stake in Spanish sports retailer Deporvillage for £120m as it tries to expand its online presence

JD Sports is spending £120million on an 80 per cent stake in a Spanish sports retailer as part of its plans to expand its online presence.

The FTSE 100 fashion group said it would buy Deporvillage using a holding company.

The deal for the Catalan firm, which reported revenues of £101million and profits before tax of £6.6million in 2020, will tack on another significant regional player to JD’s growing empire.

JD Sports is spending £120m on Spanish sports retailer Deporvillage which it is buying using a holding company

This year JD has already bought a 60 per cent stake in Marketing Investment Group, which has 410 European stores, and DTLR, a US chain with 247 stores, for which it paid £360million.

Since 2018 it has also bought Finish Line in the US, California-focused Shoe Palace and Footasylum, which has been the subject of a battle with the competition watchdog.

JD has 2,600 stores in 20 countries, spread across 24 sports fashion and outdoor brands including Blacks, Go Outdoors and the flagship JD Sports brand.

Peter Cowgill, executive chairman of JD Sports, said: ‘Deporvillage is the market leader in its categories in Spain with significant potential for further international development.’


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