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11 best anti-ageing creams for soft, glowing skin, whether you love or loathe your fine lines and wrinkles


It’s no beauty secret we all want youthful-looking skin, and though we should all embrace fine lines and wrinkles, an anti-ageing cream will help you achieve this. It’s the ultimate weapon in any skincare routine.

No matter how old you are, it’s never too early to start thinking about introducing an anti-ageing cream into your skincare regime. With your skin frequently exposed to UV rays, pollution, and the blue light from your screens and devices, the ageing process can be accelerated – so it’s no bad thing to be proactive. Obviously, you’ll already be using an SPF daily to target any potential sun damage, so why wouldn’t you add a moisturiser that’s specifically designed to treat ageing skin into your routine too?

Before we go any further, let’s get one thing straight: wrinkles are the natural result of ageing skin and there is absolutely nothing wrong with having fine lines on your face and neck. As we get older our skin produces less collagen, meaning it’s thinner and not as plump, and this is what causes the appearance of wrinkles, fine lines, and crow’s feet. However, if you’re feeling self-conscious about your wrinkles and worried that they’re making you look older than you feel, we’ve found the best anti-ageing creams – or rather ‘youth-boosting’ as there’s nothing ‘anti’ about having wrinkles as far as we’re concerned. Either way, we’re not saying you have to get rid of your wrinkles, but should you want to, we guarantee these anti-wrinkle creams will provide you with nourished and revitalised complexion, a firmer visage, and a radiant glow.

One of the key ingredients to look for in your anti-aging cream is hyaluronic acid: critical in maintaining skin hydration and one of the active ingredients present in the much-loved Dr. Barbara Sturm Super Anti-aging face cream. At £225 it isn’t the most affordable, but it delivers immediate and long-term, powerful anti-ageing results and helps to target visible signs of ageing by reducing the appearance of fine lines and wrinkles.

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For a more purse-friendly alternative, try Olay Regenerist 3 Point Anti-Ageing Firming Cream. One of the best budget anti wrinkle creams, it still delivers a lifted look with its skin-plumping formula targeting the 3 areas most prone to ageing: eyes, jawline and neck.

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