Deliveroo said Prime customers would now be entitled to a free Deliveroo Plus membership, worth almost £42 a year. A Deliveroo Plus subscription lets customers get free delivery on takeaway orders above £25.
“We’re always looking for ways to offer even more value to Prime members giving them the best of shopping and entertainment,” said Lisa Leung, Amazon UK’s head of prime and marketing. “That is why we are excited for this offer with Deliveroo – so millions of Prime members in the UK and Ireland can get the convenience of great meals delivered fast.”
Amazon has 200 million Prime customers around the world, although it does not breakout numbers for specific countries. The service – which costs £7.99-a-month or £79-a-year – entitles customers to free next day delivery on thousands of items, entertainment through Amazon Prime Video and Music, and free ebooks on Audible each month.
The tie-up with England football shirt sponsor Deliveroo builds on Amazon’s significant investment in the company. Amazon owns around 12.5% of the business, having first invested in 2019.
Deliveroo said the Prime partnership will help it “attract new highly engaged and digitally savvy customers”. The company said Plus, its £3.49-a-month subscription service, was “a key area of investment” that it hoped would “increase retention and loyalty”. The subscription service was launched in February, shortly before the company’s troubled stock market float.
“Amazon is one of the most customer-focused and innovative companies in the world and we are excited to launch this offer for Prime members,” Carlo Mocci, Deliveroo’s chief business officer in the UK and Ireland, said. “Hungry foodies can now get amazing breakfasts, lunches, or late-night snacks – all delivered for free.”
Deliveroo shares briefly rallied to their 390p offer price last month before falling back again. The stock is currently around 15% below its IPO price. Thousands of retail investors backed the business in the float, with IPO shares offered through platform PrimaryBid.
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