Hi and welcome to Insider Advertising for May 6. I’m senior advertising reporter Lauren Johnson, and here’s what’s going on:
- Facebook’s Trump decision.
- Bain Capital eyes Kantar PR spinoff.
- The WarnerMedia execs leading the upfronts.
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- Facebook has postponed scheduled meetings between advertisers and its policy team this week, Tanya Dua, Lindsay Rittenhouse, and Patrick Coffee report.
- The meetings were planned to discuss its Oversight Board’s decision to uphold Trump’s suspension.
- Advertisers will continue to push for clearer content moderation policies from Facebook.
- Bain Capital is in late-stages talks to sell Kantar’s PR division for more than $100 million, sources told Patrick, Sean Czarnecki, and Lara O’Reilly.
- Bain acquired 60% of Kantar from ad giant WPP in a late 2019 deal that valued the company at $4 billion.
- Sources said the sale is part of Bain’s plan to divest noncore assets and focus on data services.
- WarnerMedia’s ad-sales group has been in flux since its top brass departed in 2019, Ashley Rodriguez reported.
- JP Colaco, the group’s recently hired boss, is now rebuilding the team’s leadership.
- Colaco, an Apple and Hulu alum, has named two lieutenants and is looking to fill a few open roles.
More stories we’re reading:
- Insiders say Hulu is planning a big push into unscripted originals, as it adds the Kardashians and loses high-profile Discovery shows (Insider)
- Peloton is recalling all its treadmills after a child died and numerous reports of injuries (Insider)
- Google says it will be more flexible with remote work as it starts bringing workers back into offices (Insider)
- British-based Abby Roberts has quickly grown to become one of the biggest makeup creators on TikTok, with 16 million followers. Now she’s planning a move to LA to expand her global beauty empire. (Insider)
- New York Times subscriber gains slow in first post-Trump quarter (Wall Street Journal)
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